Personality Ethics v/s Character Ethics

I was reading "The 7 habits of Highly Effective People" by Stephen R. Covey. This is one of the best seller book. Well, stephen gave personality development training to several business organizations and done extensive research on this topic before writing this book. Therefore, I was expecting few personality development/communication skills related habits from this book. But, I was amazed, as he started with the topic "Personality and Character Ethics". Let's first understand what is it"

Personality Ethics: This is more related to public image of a person, which includes, attitude and behaviors in public, skills and techniques to win other people, how to lubricate the processes of human interaction. Personality Ethics has something to do with Positive Mental Attitude (PMA), communication skills, public speaking, and to win others confidence/Trust in you (like interview skills). These skills are clearly manipulative, even deceptive, encouraging people to use technique to get other people to like you.

Character Ethics:Human qualities like integrity, humility, fidelity, temperance, courage, justice, patience, simplicity, modesty, Trustworthy. Character Ethic taught that there are basic principles of effective living and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.

According to Stephen's research on literature, the basic view of success shifted after World War-I, from Character Ethics to Personality Ethics.

To be successful in your career, Personality Ethics are important to some extend, however, Character Ethics are extremely important for your true life time success. Personality Ethics can give you short-term success, as with your communication skills you can fake others and gain their confidence for few-year may be, but certainly not the trust for life time. Gaining TRUST is far more important for your life time success, as compared to gaining someone's Confidence in you.

In short, All the Personality Ethics related skills are not bad for true integrity, and therefore, they are good to have it, but not at the cost of Character Ethics. Develop personality skills/Ethics by holding all your Character Ethics.